口碑行銷？數位行銷？ 行銷新趨勢!

口碑行銷？數位行銷？ 行銷新趨勢!

1 什麼是行銷？行銷的目的是？
1.1 當然最終是要促進生意的成長
1.2 不同階段的商業目標可能不同
1.2.1 市佔率優先？
1.2.2 毛利率優先？
1.3 Classic Sales Funnel
1.3.1 AIDA
1.4 AISAS
2 先來看看台灣的媒體趨勢
2.1 大家現在是怎麼買媒體的，可以推測大家如何看待行銷的手段
2.2 DMA media consumption report ...
2.3 Share some media trends
2.3.1 from facebook deck
2.3.2 find more ...
3 趕快來看幾個例子
3.1 native EC
3.1.1 citisocial
3.1.2 pinkoi
3.1.3 KuoBrothers
3.2 retail
3.3 CPG
3.4 Automobile
4 介紹新媒體工具
4.1 Facebook
4.1.1 Page as your new own media
4.1.2 Sad, still need money to drive real traffic
4.1.3 Content becoming more important
4.2 Category of digital ads
4.2.1 display ads
4.2.2 search ads
4.2.3 video ads
4.2.4 (mobile)
4.3 RTB
5 分享未來行銷趨勢的看法
5.1 Being Digital
5.2 Data centric
5.3 (digital outdoor)
5.3.1 find some Video
5.4 (digital TV, OTT)
6 Take aways
6.1 learn new tools
6.2 know your objectives
6.3 know how to communicate with your audiences
6.3.1 thru right media
6.3.2 via right contents
6.3.3 at right time
December 25, 2015. Created by XMind